We didn't really choose a logo. instead the logo chose us. Anyone who has been with us on safari will understand our love for one of Africa's most exciting predators. |
What started as a reprint of business cards, morphed into a
logo redesign and ended up in a full on rebranding and revamp of our website.
Have a look at it here: www.africa-unlocked.com
Some of the smaller issues are still ironed out so please
let us know of your comments.
Knowing that this will be our career and in it for the long
run me, (Albie) and my wife Freda decided to test the waters with our own
company. Africa Unlocked was started in 2009 as a safari company with its main
aim of providing quality, guided safaris to Africa’s safari circuit.
As with most businesses it was a steep, often rocky, fun,
but always exciting path. We would not have been here if it wasn’t for the many
people we worked with; Companies that supported us on a freelance base, game
lodges and safari camps we have forged firm relationships with, individuals who
supported us, the many trusting guests who came on safari and subsequently
became friends as well as travel agents worldwide who have and are still
supporting us. We acknowledge this and am looking forward maintaining this
relationship.
Our aim will always be quality sightings. |
One of the objectives we set out with Africa Unlocked is to
provide a quality nature guided experience with a big emphasis on wildlife and
nature. Not only the clichéd stuff that litters the internet and promote quick
fix visits to Africa but premium quality wildlife encounters. I am very happy to
say that this objective is now even more established in our ethos than ever
before. Yes we provide fantastic wildlife photographic guiding and assistance
but we always aim to unlock (no pun intended J)
nature in its entirety. We are still as
keen on everything from majestic lions to delicate frogs and the entire suite
of other fascinating creatures that live within a certain area. I am convinced that this escalates an Africa
Unlocked safari comparable to the best in the business.
Whether a tented camp or luxury lodge it will always be premium quality. |
Venues are all handpicked for the quality and consistency
they deliver. Now, more than before we understand the value of visiting each
site personally and on a regular base in order to form an honest and current opinion. Only then will we use it as a destination for
our guests.
At this stage we do not employ any guide on permanent base
but draw from a pool of select freelance guides. These guys are
all professionals, often have their own companies and come at a premium. They are not employed
in another industry and have made wildlife their lifestyle, business and
income. To do that, they have invested a lot of time and money into qualifying
themselves while their experience often spans more than a decade. We will be
profiling them on the blog from time to time.
We understand the specific requirements for wildlife photographers such as a private vehicle and ample space. Not to mention great wildlife locations. |
Whether you are a keen beginner on a first safari or a well
travelled pro, wildlife photography has and always will be a major part of our
business. Over the years I have led numerous wildlife photographic trips in six
African countries. Photographers have a
very different set of requirements ranging from additional space in the
vehicle, more time at sightings and even the driving and positioning of a
vehicle. Let alone all the other technical and artistic aspects involved in
getting a great image.
On safari in the Blyde River Canyon well away from the crowds. |
We have invested in vehicles and increased our office capacity in order to effectively assist Travel Agents with the Ground handling of their clients and am very excited to develop this project even further.
I (Albie) will of course still be doing much private guiding throughout Africa in conjunction with Travel Agents and existing clients. I would however like to make it very clear from the onset that any client introduced to us by any agent or company will remain the client of that respective company indefinitely. We are not trying to take business away from anyone. In stead we are maintaining a professional relationship and continually striving for increased value in any of our safaris.
Here's to many more good times on safari. |